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About Us



External Relations Director

Lupita Rodriguez is the external relations director at Primavera Foundation, where she has worked since April 2011. She collaborates with agencies, individuals and families that would benefit from Primavera services. Fluent in English and Spanish, Lupita also educates the community through presentations, resource fairs, special events, meetings and partnerships.

Before taking her current position, Lupita spent 11 years in Primavera’s Home Ownership program, much of that as co-director, and worked in an Eviction Prevention program for two years. She earned HUD certification as a housing counselor in 2020.

Lupita worked in mortgage lending for over 25 years before coming to Primavera. Born and raised in Tucson, she loves our diverse community with its culture, barrios (neighborhoods), food, people and, yes, even the dry heat. Lupita’s favorite activity is gathering with family, grandchildren and friends. She is a “foodie” who enjoys music, dancing and calming sunset walks.


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